Channel letter signs have become one of the most common forms of building signage today. As a result of innovations in production technologies and advances in more efficient light sources a channel letter sign can reproduce your store brand cost effectively. Channel letters can be broken down into three categories. The traditional face lit letter with acrylic faces is most common. A reverse channel letter directs the light source to the wall behind the letter to create a silloutte of each letter. An open face channel letter utilizes a custom neon light to form the shape of each letter. All three types of channel letter signs are effective in getting potential customers to come into your business. At Urban neon we take pride in the construction of all of our products. Many of our national accounts prefer channel letter signage in the branding of their locations and trust Urban Neon to reproduce their brand time and time again.